The Entertainment Software Ratings Board has been the buffer the game industry has used to keep itself from being regulated by the US government. Now a new survey has shown that the vast majority of parent in the US not only are aware of the ESRB ratings but use them when they purchase a game.
The survey, which was conducted by publisher Activision and The Harrison Group, states that 82 percent of parents who play games are aware of the ratings and 70 percent of them use the ratings when purchasing games. 62 percent of parents do some research before purchasing games for kids. The results are based on online interviews with 1,201 game players and their parents.
Related posts:
